Is the recession killing sport?
26.03.2009
Professor Simon Chadwick, Chair in Sport Business Strategy and Marketing and Director of Centre for the International Business of Sport (CIBS), gave a masterclass on the recession's influence on world sport Thursday 26 March 12-13 pm (GMT).
The masterclass can be followed by webcast.
The main focus of this webcast will be a consideration whether or not sport is suffering as a consequence of the global economic downturn.
Access the webcast on this link
Over the last six months, there has been growing evidence that sport is suffering as a consequence of the global economic downturn, with teams going out of business, events being cancelled, sponsors withdrawing and athletes losing endorsement contracts.
Yet there is evidence too that sport may actually be amongst the most recession-resistent industries, with evidence that some television contract values have risen, lucrative new sponsorship deals have been signed, and new teams and events created.
On the basis of this conflicting evidence, this webcast will therefore examine whether or not sport is amongst the more recession-resistent industries; what impact the downturn is having on sport; and what the consequences of the downturn for sport will be.
Simon Chadwick became Professor of Sport Business Strategy and Marketing at Coventry University Business School in 2007, having previously worked at the University of Leeds and the University of London. He was a founder, and remains a Director, of London University’s Birkbeck Sport Business Centre.
Simon is a founder and director of CIBS - the Centre for the International Business of Sport at Coventry University, a centre of exellence for which the university is known globally. CIBS is co-hosting the Play the Game 2009 conference which takes place in Coventry 8-12 June 2009.
http://wwwm.coventry.ac.uk/globalmasterclasses/Pages/GlobalMasterclasses.aspx