By FIFA standards Bavaria beer participated in ambush marketing in a first round World Cup match up between the Netherlands and Denmark.

On April 27, 2010 The Board of Control for Cricket in India (BCCI) suspended Indian Premier League (IPL) chief Lalit Modi over corruption allegations.

Tamar is a search and social conversion agency that just published its second sport index report.

An organisation’s choice of sponsors affects its chances to cooperate with the IOC.

Cintamani, an Icelandic producer of high-quality outdoors equipment, have entered into a sponsorship agreement with Play the Game, whereby all participants at Play the Game 2007 will receive an exclusive Cintamani windproof jacket.

Year in, year out, governments at all levels and corporate bodies spend billions of naira on Sports Development. But there is little, or nothing to show for their huge investment. Olukayode Thomas reports that, unless President Umaru Musa Yar'Adua declares a state of emergency in sports, Nigeria, a country teeming with talented athletes in all areas of sports, will continue to play second fiddle to other nations at global championships.

Each month brings fresh examples of how organisers of sport events try to limit media coverage. But is it sound business or a breach of freedom of the press when the Australian Football League refuses accreditation to overseas news agencies and the International Rugby Board restricts the use of photos from the Rugby Union World Cup? In the end, the question may be superseded by what sponsors think.

Knowledge bank: Danish Institute for Sports Studies presents their models for sports television viewing and examins the viewers' motivation factors for chosing television content regarding sports shows and programs.