Sponsors

  • 03.11.2011 /
    One of FIFA's biggest sponsors, Emirates Airlines, is concerned that the sponsorship deal with the world governing body of football has caused long term damage to its brand.
  • 02.11.2010 /
    The issue of corruption in sport is becoming ever more important and controversial, especially given the global reach sport has and the millions of dollars invested in sport by companies.
  • 02.11.2010 /
    Knowledge bank article: The issue of corruption in sport is becoming ever more important and controversial, especially given the global reach sport has and the millions of dollars invested in sport by companies. The aim of this article is to define and conceptualise corruption in sport and begin to discuss the implications of corruption for sponsorship programmes.
  • By Andreas Selliaas
    28.07.2010 /
    The disastrous oil spill in the Gulf of Mexico has left its clear mark on David Cameron's visit to Washington. The biggest oil disaster of our time overshadows the war in Afghanistan and the financial crisis that the two countries are battling with. In the U.S., BP has become a term of abuse like "french fries" was that after France's protest against U.S. warfare in Iraq.
  • 06.07.2010 /
    The pensioner was talking himself into a rage. “Football is becoming too commercialized”, he scolded. “The young people today are too focused on money”. In his time, Eusébio da Silva Ferreira argues, everything was better. Back then, you focused on the game.
  • 24.06.2010 /
    South Africa, which is hosting the World Cup this year, is projected to get a major boost to its advertising economy.
  • By Andreas Selliaas
    24.06.2010 /
    The one time I tried to get into St. Peter's Basilica in Rome, I was stopped because I wore shorts. Bare knees are not appropriate for the Pope and his patrons. This day, at least, they missed the opportunity to save a lost soul. Now I wonder if the attitudes and strategies of the St. Peter have rubbed off on FIFA. FIFA also has a clothing police to prevent happy supporters from provoking their beneficiaries.
  • 22.06.2010 /
    The World Cup is the most watched sporting event in the world. With the event that only comes every four years come a slew of companies who step up and dish out millions of dollars to FIFA to be the official sponsors of the tournament. This year’s World Cup in South Africa is no different.

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