Play the Game and our conference partners call upon leading stakeholders in sport to contribute with your expertise and experience to this unique and independent forum for sports debate, so we together can produce creative thinking for a sports world in change.

Did the Summer Olympics 2008 bring China and the rest of the world closer together? Is there a cure to match fixing in sport? How can sport work to serve peace and reconciliation? Can Interpol stop the growing illegal doping trade? Who were the sports leaders that received 138 million Swiss Francs handed out as bribes throughout the 90s? And why is the youth turning its back on sport?

Play the Game has decided to celebrate its 6th world communication conference one week earlier than scheduled. The new dates are 8-12 June.

Play the Game, the world communication conference on sport and society, will travel to the UK for the first time. Coventry is to be the first ever city outside of the Nordic countries to host the conference, which has been running for the last eleven years. The conference, taking place 8-12 June 2009, is to be co-organised by Coventry University’s Centre for the International Business of Sport (CIBS).

Applicants from the United Kingdom, Germany and Spain vie to host Play the Game in 2009.

Play the Game calls upon potential partners to declare their interest in co-organising the 6th world communication conference on sport and society, Play the Game 2009.

If you dream about hosting an international sports conference in the future, this is the time to start mobilising your powers of persuasion to sell your bid and turn a dream into reality.