In this talk to an international sports media conference in Copenhagen, Robert Davies makes the case for social responsibility in the media.

The Football Association's new chief executive Adam Crozier rocked the old order shortly after taking over in January, by daring to appear in public with neither a tie nor even a blazer, which have been standard FA issue for decades. Last weekend the former Saatchi & Saatchi chief executive stretched this new dawn close to revolution, startling the football world by presenting the unthinkable: a plan for the FA.

Relationships between sport and money are longstanding and necessary: this cannot be concealed in the light of a Coubertanian ideal that is often poorly understood.

The Van Nistelrooy affair, as it can now be called, has allowed choice glimpses into Manchester United plc's rancorous internal politics, and provided a glorious modern football moment, in the shape of United's lawyer and finance director addressing the nation, po-faced about the 23 year old Dutchman's knee.

One of English footballs greatest ironies is the extent to which the fortunes of the top clubs, and their chairmen, have been founded on the 1989 Hillsborough Disaster. The Taylor Report which followed recommended, that public money, via 160m grants from the Football Trust, should help fund the compulsory seating of grounds, and it has led to the enrichment of many of the same people.

In 1995 the European Court of Justice ruled in the Bosman case that the player transfer system and restrictions on the maximum number of foreign players on teams were illegal violations of the Treaty of Rome.

Sport reporters Jens Weinreich and Thomas Kistner review the strange ways television rights are sold in FIFA, president Blatter's election in 1998 and the circumstances around the selection of Germany as host for the World Cup 2006.

The commercialisation of football follows the Hillsborough Disaster. But the process has alienated many lifelong supporters.