Sport events and sport shows cannot make people of the Third World forget underdevelopment, poverty and hunger.

Modern sport faces a complex set of challenges. Today, I will focus on two major problems, which are especially relevant to the main topics of this conference.

Has corruption in the IOC and doping in the Olympics gone too far? Can they be rescued? Or do we walk away and leave them for the gangsters, asks journalist and author Andrew Jennings after investigating the IOC for years.

The globalisation of sport has created wealth for many people and institutions in the sports and media world. It is also changing the role that sport plays in society.

We journalists are acutely conscious of the challenges facing us by multimedia companies and the globalization of especially world television.

In April 1997, when commandos broke into the Japanese ambassador's residence in the city of Lima and carried out their spectacular lightning butchery of the occupying guerrillas, the rebels were playing football. The leader, Nestor Cerpa Cartolini, died wearing the colours of Alianza, the club he loved.