Knowledge bank: I am going to talk about problems I see in sports media. My point of reference is American sport and sport media.

Knowledge bank: In his speech at Play the Game 2002, investigative reporter Andrew Jennings took a close look at the members of FIFA's Executive Committee and the audit committee to examine charges of corruption against FIFA. Jennings is not optimistic that football sleaze will decline in the coming years - on the contrary.

Knowledge bank: I think you all know the story of the ISL bankruptcy very well. I do not want to repeat all the stories I have written in my newspaper.

Knowledge bank: Research findings of the routine, day-to-day amount of coverage of women in sport, remain that female athletes are still, in many cases, symbolically annihilated.

Tarahumaras in Mexico and Kalenjins in Kenya are superb runners. Thanks to British colonialisation, the Kenyans have become integrated in world sport which has resulted - amongst other things - in exploitation of young athletes. The Mexicans on the other hand have preserved their own running culture, and Dirk Christensen wonders which group is better off.

In this talk to an international sports media conference in Copenhagen, Robert Davies makes the case for social responsibility in the media.

This article is part of a research project about the Danish Landsstævne, the National Sport Festival Bornholm 2002.

Sports has lost its innocence as the most important "minor matter" in the world. Modern sports of today have many faces.