The Premier League is often referred as the wealthiest league in the world. But it does not mean a profitable league. Among the other 72 clubs of the Football League a great part is neither wealthy nor profitable.

Will WADA’s revised code make the agency quicker out of the blocks in the fight against drug cheats?

If there is one subject in which Play the Game is well versed, it is the use of illegal drugs in sport. Day three of the 2007 conference saw veteran anti doping campaigner Sandro Donati calling for radical new thinking to encourage a doping-free sports culture.

Wouldn't it be in everyone's interests if a single international body were recognised as the final arbiter in sporting disputes? According to Matthieu Reeb, Secretary General of the Lausanne-based Court of Arbitration for Sport, such a situation is getting closer.

If football is doing so well, why are so many English clubs going into administration? Play the Game took a fresh look at various aspects of the football business including the marketing of European clubs overseas and the search for the “holy grail” of profitability.

The rewards have never been greater and the price of relegation never higher. But is English football’s financial model sustainable? Play the Game invited a number of experts to examine the state of professional game today.

No one knows the exact extent of corruption in sport, but experts estimate that we only hear about five per cent of all cases – the rest is hidden. Today, Play the Game welcomed 220 delegates to the fifth world communication conference on sport and society in Reykjavik and one of the key objectives is to throw light into some of the darker corners of sports governance.

Play the Game 2007 will be covered live by The Pulse, with video reports, conference streaming, articles and an interactive forum for website visitors and conference participants to keep up to date with all conference events.