Knowledge bank: Knut Helland speaks at Play the Game 2005 about publicist ideals, the journalistic institution and its social role and legitimacy in the context of a globalised and commercialised world of sport.

Knowledge bank: Radu Naum, a Speaker at Play the Game 2005, speaks about reshaping the news in televisions broadcasting in relation to sport.

Knowledge bank: The popular perception is that the same clubs from each country compete every year as cash from the Champions League fuels greater domination of domestic European competitions by a handful of clubs. Yet research shows this is not the case in Switzerland, Sweden, France or even Germany, where a variety of different clubs regularly enter and are competitive in the Champions League.

Knowledge Bank: Aidan White, Secretary General of the International Federation of Journalists, points out the complicity of the media in producing bad sports journalism. The degree of economic interdependence between media and the world of sports whether through advertising, sponsorship or negotiation of television rights has led to complacency and worse in the editorial approach to sports reporting.

Knowledge bank: I am going to talk about problems I see in sports media. My point of reference is American sport and sport media.

If sport should be judged from what we hear in the media, sport is first and foremost related to professionalisation and commercialisation.

A survey of sports journalism in Norway, Denmark and Sweden shows that Scandinavian newspapers' sport coverage is uncritical and one-sided.

In April 1997, when commandos broke into the Japanese ambassador's residence in the city of Lima and carried out their spectacular lightning butchery of the occupying guerrillas, the rebels were playing football. The leader, Nestor Cerpa Cartolini, died wearing the colours of Alianza, the club he loved.