Millions of pounds are in the pool when the Premier League and YouTube take their fight to court. Claiming that YouTube has violated copyright law, the Premier League hopes to get a lucrative deal. YouTube says that the Premier League has misunderstood the law.

According to FIFA, print media can superimpose headlines on photographs from the football World Cup and blog directly from football matches even if pictures can not be published on the Internet until after the final whistle.

The World Association of Newspapers (WAN) is determined to fight attempts by global sports organisations to impose restrictions on media coverage of mega-events because they want to protect their commercial rights programmes. The first target of the campaign is FIFA.

Knowledge bank: In this conference presentation paper, Raymond Boyle from the University of Stirling, examins the increasingly complex relationship between sports, media and public relations.

Knowledge bank: Danish Institute for Sports Studies presents their models for sports television viewing and examins the viewers' motivation factors for chosing television content regarding sports shows and programs.

Knowledge bank: Read about the Beijing 2008 Olympics and learn more about the current social conditions in China.

The bidding game alliteration reflects perfectly the situation of the position of sports rights in the beginning of the 21st century.

Boris Bergant, deputy director general for RTV in Slovenia, closely examines how prices have risen for the right to televise football, tennis, skiing and the Olympic Games over the past two decades. He outlines the profit potential of pay per view and worries about the future of sport in public broadcasting.