The World Cup is the most watched sporting event in the world. With the event that only comes every four years come a slew of companies who step up and dish out millions of dollars to FIFA to be the official sponsors of the tournament. This year’s World Cup in South Africa is no different.

Special criminal courts set up by the South African government, at the recommendation of FIFA, to deal with crime during the World Cup are quick, efficient and poised to set an example for the currently sluggish judicial system.

By FIFA standards Bavaria beer participated in ambush marketing in a first round World Cup match up between the Netherlands and Denmark.

With Islamist militants in Somalia killing two world cup fans and arresting many others over the weekend, transitional federal government (TFG) of Somalia on Tuesday condemned the move describing it unacceptable.

How much money is being spent in ‘Il Ritrovo Lounge’ each day? Nobody knows - but it is a lot. A striking number of stocky men gather at the bar, talking in rough northern English accents. These men are ticket dealers.

Tamar is a search and social conversion agency that just published its second sport index report.

In support of the 2010 FIFA South Africa World Cup, Routledge Journals has made 90 related research articles free to access.

The organisation Sport et Citoyenneté has published a special edition of their scientific journal Sport and Citizenship. This Special Edition covers a subject with inevitable media hype from different angles. Sport and Citizenship wishes to take advantage of this unique occasion and the media’s attention to raise this question: “Is this really Africa’s hour?”.