Play the Game enters partnership with the Danish Broadcasting Corporation and media schools

It will be a real team effort when Play the Game opens its doors to the 8th world conference on sports politics’ international hot spots on 28-31 October 2013. 

Play the Game has entered into the first in a long line of partnership agreements aimed at strengthening the programme, communication and economy of this year’s conference.

Play the Game 2013 takes place in the organisation’s home country of Denmark after several years abroad – the previous three conferences taking place in Iceland, England and Germany.

At Play the Game 2013, the Danish Broadcasting Corporation (DR) will ensure online live-streaming of the most important sessions and make them available as video-on-demand for an international audience after the conference.

Moreover, Play the Game and DR will cooperate closely on making selected debates suited for TV and on ensuring the best conditions for the journalistic coverage of the conference on all of DR’s media platforms.  

”Throughout its lifetime, Play the Game has succeeded in pointing the finger at exactly those issues in sport that hurt the most. The organisation‘s approach is one of sober debates which has enabled it to lift the normally heavy and difficult issues and has inspired everyone working within this area to address these issues as well. This is why Play the Game is important and this is why it is important for us in DR to participate actively in Play the Game,” says head of section at DR, Tine Bendix.

Other media organisations have also signed up as partners. The Nordic Journalist Centre (NJC), which is a joint Nordic institution offering journalists a variety of courses and seminars, will give a large grant in order to enable Russian and Nordic journalists to meet at Play the Game and discuss the societal effects of the upcoming Winter Olympics in Sochi, Russia.

This project is also supported by a Norwegian-Russian democracy project run by Norway’s Journalist Association and the Norwegian Ministry of Foreign Affairs. A team of Multimedia students from the Danish School of Media and Journalism (DMJX) will take part and develop the journalistic coverage on smartphones and other mobile platforms.

In 2005 and 2007, students from DMJX likewise contributed in making debates and speakers on Play the Game’s conferences visible online.  

”It is a great privilege for us to enter into these partnerships, which simultaneously strengthen the international debates on sport and the journalistic competences,” says the international director for Play the Game, Jens Sejer Andersen. 

”Play the Game is a small player in the global world of sport and without our partners we could never set the ambitious goal of promoting democracy, transparency and freedom of expression in world sport. But in cooperation with professionally and organisationally strong partners, who are also based on democratic ideals, we have a realistic opportunity to leave our mark on the international agenda."

Play the Game 2013 takes place at Helnan Marselis Hotel on 28-31 October 2013.  Sign up for the conference now in order to get the special early-bird discount Read more about Play the Game 2013 - visit the conference website at www.playthegame.org/2013