Olympic Report ETOA

The report looks at sporting events and tourism, the television audience and the impact of hosting the Olympic Games on a city's tourism infra structure. It ends with studies of Barcelona and Sydney: cities that have had ostensibly "good" games for tourism.

The report argues that there is no strong link between hosting sporting events and increased tourism.  Audiences regularly cited for events as the Olympics are exaggerated and attendees at the Games displace normal visitors and scare tourists away from some time.

The report concludes that it is vital that the problems experienced by the host cities of past Games are acknowledged and addressed in order to avoid them reoccuring.

European Tour Operators Association: Olympic report