Sports Journalism in the Promotional Age
30.11.2005
By Raymond Boyle
Knowledge bank: In this conference presentation paper, Raymond Boyle from the University of Stirling, examins the increasingly complex relationship between sports, media and public relations.
Modern sports journalism in the UK is significantly shaped and influenced by public relations.
In this conference presentation paper, Raymond Boyle from the University of Stirling, examins the increasingly complex relationship between sports, media and public relations.
As the sports economies grows, fuelled by media interest, so have the role of PR and image management in sports.
To what extent is this changing the relationship between journalists and the sports they cover?