Jens Sejer Andersen

International director, Play the Game

Jens Sejer1

CURRICULUM VITAE for Jens Sejer Andersen (download pdf)

b. 1960, married, three children

International Director of Play the Game and the Danish Institute for Sports Studies.

Education and employment
1986: Graduated from the Danish School of Journalism, Aarhus.

1986: Radio reporter at regional branch of Danish Broadcasting System/DR Næstved.

1987-1990: Freelance journalist at "Freelance 45" in Aarhus. Professional trips to Argentina, Chile, Uruguay, Mexico and Cuba. Writing about Latin American affairs for the daily "Information" and a broad range of magazines and newspapers in Scandinavia. Radio reporting for Danish Broadcasting Corporation. PR work for Gerlev Idrætshøjskole, a sports college in the "folkehøjskole" tradition. 

Numerous articles on people's sports culture home and abroad. 

1990-92: Editor-in-Chief of Danish Gymnastics and Youth Associations (DDGU) until its merging with Danish Shooting, Gymnastics and Sports Associations. 

1992-2003: Editor-in-Chief of Danish Gymnastics and Sports Associations (DGI), one of Denmark's largest organisations counting 5,000 local clubs with 1.4 million individual members. 

Responsible for the weekly "Ungdom & Idraet" (= Youth & Sports) on leadership, sports politics and culture, 36 annual editions/17.000 copies. 

1993-2003: Launching and editing "Instruktørmagasinet Krumspring" on lively and varied daily sports practice, 9 annual editions, 43.000 copies, in its time the most popular sports magazine in Denmark

2000-2010: Editor-in-Chief of

2004-2010: Director of the independent institution Play the Game

2011- : International Director of Play the Game and the Danish Institute for Sports Studies after the merger of the two institutions by January 2011

Conference and educational activities
1987-2000: Lecturing at various Danish universities, folkehøjskoler, local associations, seminars, etc. 

1990-1995: Organiser of three mid-career training courses for Danish sports journalists 

1997: Promoting and organising "Sport, Media and Civil Society" - the first international press arrangement ever on sport as a popular cultural movement and on the journalist's professional dilemmas created by globalisation, hosting 109 media professionals and sports researchers from 34 countries 

2000- 2011: Organiser of six further world communication conference "Play the Game" aiming at raising the ethical standards of sports and promoting democracy, transparency and freedom of expression in world sport:

  • 2000, 2002 and 2005: DGI-byen, Copenhagen, Denmark

  • 2007: Reykjavik, Iceland, in co-operation with national youth organisation UMFI  

  • 2009: Coventry, the United Kingdom, in co-operation with Coventry University

  • 2011: Cologne, Germany, in co-operation with the German Sport University Cologne

The latest conference was attended by over 300 media professionals, academic researchers, sports leaders and public authorities.

Content of the seven conferences is documented in video, audio, text and pictures at

Play the Game has co-hosted the following events in co-operation with Nordic Journalist Centre, media training institute UPDATE, Danish School of Journalism and Danish Institute for Sports Studies:

  • One-day seminar “The Great Nordic Gambling War”, Copenhagen, October 2006

  • Week seminar for nordic journalists: “International idræt: I magtens hjerte” – Lausanne, Switzerland, December 2006´

  • “The Olympics in China: The Price of the Medal”, international seminar at the University of Aarhus, June 2008

  • Media training course “Sweat for Millions” (15 ECPT), 2007

  • 10-weeks specialised course for graduating students at the Danish School for Media and Journalism 

On the occasion of the Beijing Summer Olympics 2008, Play the Game organized the inter-continental dialogue project “Play the Game for Open Journalism” in co-operation with the International Federation of Journalism. 

2012-: Coordinator of Play the Game/Idan’s EU-project ”Action for Good Governance in International Sports Organisations” in cooperation with European Journalism Centre and universities of Loughborough, Leuven, Utrecht, Cologne, Lausanne and Ljubljana. The partners have decided to continue the project after the expiration of the EU grant in April 2013.

2012: Organiser of keynote plenary sessions for the 20th conference of the European Association for Sports Management, Aalborg, Denmark 2012: Organiser of “Mega-events and Democracy: Risks and Opportunities”/A Play the Game day in Brazil, 24 October, SESC Vila Mariana, São Paulo

Speaking engagements
Over two decades a regular presenter, panellist and chairperson at sports political meetings, seminars and conferences etc. in Denmark organised by, among others:

Anti-Doping Denmark, Danish Gymnastics and Sports Associations, Danish Institute for Sports Studies, Danish Olympic Academy, Danish School for Media and Journalism, DBU – Danish Football Association, Gerlev Sports Academy, Lion’s Club, National Olympic Committee and Sports Confederation of Denmark, Rotary, Team Denmark, Viborg Sports Academy, University of Aarhus, UPDATE.

International engagements (* = invited speaker):
*  Sports Millenium Seminar in Mauritius, organised by the Mauritian Sports Journalists Association, December 1999

*  Seminar "Stop Doping" in Cagliari, Sardinia, hosted by the Italian Olympic Committee (CONI), the Italian Ministry of Education and the Italian Soccer Federation's Youth Sector, September 2000 *  Anti-doping seminar for 400 Italian school teachers in Marina di Massa, organised by the Italian Ministry of Education, March 2001 *  IFJ (International Federation of Journalists) Sports and Global Media Conference in Athens, Greece, May 2004

ICSSPE Pre-Olympic Congress, Thessaloniki, Greece, August 2004

*  International Forum for Sport and Development, Bad Boll, Germany, February 2005

*  Nordic Sports Summit, Oslo, Norway, September 2005

*  Seminar celebrating the 70th anniversary of professor Hans B. Skaset, Norwegian School of Sports Sciences, Oslo, Norway, November 2005

*  United Nations 2nd Magglingen Conference on Sport for Development and Peace, Switzerland, December 2005

*  “Play fair with sport”, seminar organised by the Council of Europe and UEFA, Strasbourg, September 2006

* 1st European Sport for All Congress, Portoroz, organised by ISCA, Slovenia, October 2006

*  12th International Anti-Corruption Conference, Guatemala, November 2006

*  ICSSPE Seminar on “Career Development” for students at the University of Pretoria, South Africa, March 2007

University of Birkbeck, London, UK, April 2007

ISPHPES and ISSA conference, Copenhagen, August 2007

*  Seminar “Unter Druck: Qualitätssicherung im Sportjournalismus” organized by Sportnetzwerk at the University of Dortmund, Germany, February 2008

ICSEMIS Pre-Olympic Scientific Conference, Guangzhou, China, July 2008

*  Media launch of French edition of Declan Hill’s “The Fix”, Paris, France, September 2008

EASM conference 2008, Heidelberg, Germany, September 2008

*  Seminar “The Social Impact of Sport Governance & Management” Università Bocconi, Milano, Italy, November 2008

*  Seminar “Deporte, Política y Sociedad”, University of Maracay, Venezuela, November 2009

*  International sports journalism seminar organised by Fundación Nuevo Periodismo Iberoamericano (FNPI), Medellín, Colombia, November 2009

University of Ljubljana, Slovenia, February 2010

*  UCSIA international workshop 'Sports, A Matter of Peace?' - University Antwerp, October 2010

*  Seminar organised by the European Journalism Centre and the EU Sports Unit on the occasion of the EU Sports Forum, Budapest, February 2011 

*  International seminar “Deporte y Sociedad” organized by Salvemos Al Futbol, Buenos Aires, Argentina, June 2011

*  Seminar “Antidopaje y el desarrollo de valores a través del deporte” organised by the Ministry of Turism and Sport and the regional office of WADA, Montevideo, Uruguay, June 2011

*  6th congress of Abraji, Brazilian Association of Investigative Journalists, São Paulo, Brazil, July 2011

*  Expert witness at parliamentary hearing on corruption in sport in Der Bundestag, Berlin, Germany, September 2011

* 3rd international conference on young African football players, organized by Foot Solidaire, Lausanne, Switzerland, January 2012

* ”What can FIFA learn from the reform process at the IOC?”, Public lecture at Birkbeck, University of London, UK, 22 February 2012

Chairing sessions on the gambling market and on senior sport at EU conference SportVision 2012, arr. by ISCA, Anti-Doping Danmark, Danish sports confederations and the Ministry of Culture, Copenhagen, 19-20 March 2012.

* ”Ti minutter: Ti indgange til ti temaer du gerne må fortie i 2012" at seminar on the media coverage of the London 2012 Olympics, organized by the Section of Sport, Aarhus University, Denmark, 16 May 2012

Chairing and speaking at session on Action for Good Governance in International Sports Organisations, Sport&EU conference, IDHEAP, Lausanne, Switzerland, 21 June 2012

* ”Reforming sport – A point of no return?” at Master Student Seminar at the 20th EASM conference, Aalborg, Denmark, 17 September 2012

* Keynote speech “Seven sins of omission in sport: Challenges to academic and journalistic research”  at the 20th conference of the European Association for Sports Management, Aalborg, Denmark, 19 September 2013

Chairing and hosting Play the Game symposium: “AGGIS – Towards a Global Governance Index for sports” at the 20th EASM conference, Aalborg, Denmark, 21 September 2012

* “Reforming sport: A point of no return?”, Askov Højskole, Denmark, 28 September 2012

Speaking, chairing and hosting at “Mega-events and Democracy: Risks and Opportunities”/A Play the Game day in Brazil, SESC Vila Mariana, São Paulo, 24 October 2012

* Chairing round table on “Designed to Move”-campaign at Move2012, arr. by ISCA og SESC São Paulo, 26. October 2012

* “Reforming sport: A point of no return?” at the 15th International Anti-Corruption Conference, organized by Transparency International and the Brazilian government, Brasilia, 9 November 2012

*  “The democratic movement culture and seven sins of omission in sport” at the15th International Anti-Corruption Conference, organized by Transparency International and the Brazilian government, Brasilia, 10 November 2012

* Expert witness at public hearing at the European Parliament on “Financial fair play and the fight against corruption in sport”, Brussels, Belgium, 18 December 2012

* Network meeting for compliance officers in major Danish-based companies, Ballerup, Denmark, 17 January 2013

* Master of Ceremonies at 2-day “Unify & Go”-seminar under the “Designed to Move”-campaign, arranged by Nike, Portland, Oregon, USA, 20-21 February 2013

Speaking, chairing and co-hosting seminar “The Challenge for Europe in the Governance in Sport”, Brussels, Belgium, 8 April 2013

Books and publications 

"Det ny Uruguay - de hjemvendte flygtninge og det ny demokrati" (The new Uruguay - repatriation and the new democracy"), MS/Hovedland 1987. 

"Job i Idræt" (Job in Sports), Forlaget Studie & Erhverv 1989. 

"Society's Watchdog - or Showbiz' Pet?", anthology of manuscripts from international press seminar, co-editor with Jørn Møller, DGI 1998. 

Contributor to The National Danish Encyclopedia with several articles 1995-2002. 

Various newspaper columns on sports politics. Chapters in anthologies, etc.

“Fra egenværdi til megen værdi” in anthology “Demokrati og kropslighed”, forlaget Bavnebanke, Denmark, 1999

”Mediernes mulighed – fra passiv doping til aktivt demokrati” in anthology ”Idrættens enhed eller mangfoldighed”, Klim, Denmark, 2002

“Berntines Vækkeur” in “Fred er ei det beste”, publication honouring prof. Hans B. Skaset, Oslo 2005

”Play the Game” in ”Korruption im Sport”, anthology on sports corruption, Forum Verlag Leipzig 2006

Consultant on “Straffe!”, Danish edition of Andrew Jennings’ “Foul!”, Forlaget Ajour 2006

“Sport: Schalchtfeld für Wertekämpfer”” in “Du brauchst Bewegung”, Stuttgart, Germany, 2008

”Farlige ord på fri fod” in Idrætshistorisk Årbog 2008

”Play the Game” in ”Sport bejz Korupcji”, Ministerstwo Spraw Wewnetrznych i Administracji, Poland 2009

“El deporte: un campo de batalla en la lucha por valores” and “Palabras Peligrosas en Libertad” in “Reflexiones, Artículos y Comentarios Acerca Del Deporte”, Ediciones IRDA, Maracay, Venezuela, 2010

“Personlige ord om Jørn Møller” in “Med leg skal land bygges”, Bavnebanke 2010

“Sport and Good Governance; Are They Compatible Values?” in “Sports, Governance, Development and Corporate Responsibility”, Routledge 2012

Organisational activities
1997-2004: Co-ordinator of Sports Intelligence Unit, an international network of media professionals and sports researchers. The activities of the SIU stopped when Play the Game became an independent institution in 2004.

2004-2010: Founding member of the board of the Danish Institute for Sports Studies, appointed by the Minister of Culture.

2006-2009: Member of the National Danish Council for Children, appointed by the Danish Minister of Family Affairs

2006- : Editorial Board Advisor for the International Council of Sports Science and Physical Education (ICSSPE) 2012-: Observer at the Expert Group on Good Governance in Sport, established by the EU Council of Ministers

The Gerlev Award 2003 for personal efforts to promote freedom of expression in sports. Received the Gerlev Award 2008 on behalf of Play the Game for its fight for democracy, transparency and freedom of expression in world sport

2011 Sports Journalist of the Year, awarded by Danish Association of Sports Journalists. 

Lyrics and songs for various occasions, such as gala nights during DGI festivals (Landsstævner) in 1994 and 1998, sports gala celebrating Copenhagen as Cultural Capital of Europe 1996, inauguration of The Movement House in Gerlev 1988, inauguration of the sports centre DGI-byen 1997, inauguration of the Water Culture House 1999, celebration of the 75th anniversary of the reunion of Denmark and Southern Jutland 1995, 50th anniversary for Academy of physical education in Viborg, 25th anniversary for Brenderup Folkehøjskole etc. 

Represented in the two most circulated Danish songbooks, “Højskolesangbogen” and “DGI-sangbogen”.

Working languages:
English, Spanish, French, German and Danish. Understands Norwegian, Swedish and some Italian and Portuguese.

Presentations at Play the Game conferences:
Opening Speech - Play the Game 2011 (Pdf.)

Opening Speech - Play the Game 2009 (Pdf.)

Opening Speech - Play the Game 2007 (Pdf.)

Words of Welcome: Rescuing Sport from Itself - Play the Game 2005 (Pdf.)

Play the Game


Idrættens Analyseinstitut

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