Martin Hedal

Media Researcher, Danish Institute for Sports Studies

Presentation Not Just Couch Potatoes - The Viewers' Complex Motivation to Watch TV Sport -Play the Game 2005 CV Martin Hedal was hired as an analysist at the Danish Institute for Sports Studies in 2005. Here, he worked with analyses, evaluation and communication of sports, media and technology related subjects. He was also involved in developing IDAN's communication platform.

While working on analysis, he has also worked as a project manager on different sports and media related development projects. He is the founder of a Copenhagen football club and is extremely interested in sports.

Sports publications

1. Martin Hedal: 'Motivation og tv-sport - en teoretisk og empirisk analyse.' Thesis, Department of film and media, University of Copenhagen, 2004.
   
   
2. Martin Hedal: 'Sport på dansk tv - en analyse af samspillet mellem sport og dansk tv, 1993-2005'. Danish Institute for Sports Studies, 2006.
   
   
3. Martin Hedal: 'Idrættens Iværksættere - teknologi og iværksætteri i den danske sportssektor.' Danish Institute for Sports Studies, 2009.

Play the Game